SugarHouse currently has 1,600 team members which brings the total number of Rivers Casino employees to 6,000 within four states. Rush Street plans on offering their guests a full-service gaming experience, with options via land-based, mobile and online. Guests should expect that the casino will have a seamless transition, with more players’ club benefits provided.

The rebranding changes throughout Rush Street Gaming’s holdings will cost $15 million once completed.Īlong with signage, Rush Street plans on adding new gaming pieces, changing team member uniforms and more. New signage will be unveiled that will include the Rivers Philadelphia. The changes tomorrow will focus on exterior signs of the property. The Philadelphia property also opened a permanent retail sportsbook that holds the BetRivers name. Rush Street opened two new lounges within the Wells Fargo center, thanks to their partnership with the Philadelphia Flyers. In the sports betting realm, BetRivers became the name behind operations. The Rivers Philadelphia property transitioned several assets before the switch was made official. Beginning with Sports Bettingįor Rush Street Gaming, they began the turnover to the Rivers brand with the sports betting industry. The overall goal of the company is to create a unified brand to be able to deal with the competitive marketplace. In June, Rush Street Gaming broke the news that they were rebranding with the Rivers name. Once the full switch to Rivers is complete, the company will operate the Rivers Philadelphia, Rivers Pittsburgh, Rivers Schenectady and Rivers Des Plaines. Thus, the land-based casino holdings of Rush Street now have the Rivers brand. Rush Street Gaming continues to expand across the United States and as they grow, the company wants to maintain the same brand for recognition among players. As the changes with branding are made, Rush Street will have to be vocal that they are still the same but rebranding their offering. The Wells Fargo Center is home to the BetRivers Lounge, a new venue for sports betting, but the name was confusing to patrons. The company has worked hard to move the Rivers brand into the limelight as the changes are being made. Rush Street Gaming is the operator behind the SugarHouse brand.

The online casino will change to BetRivers in the future as well as the sportsbooks of the brand.

While the land-based casino will be known as Rivers, the PlaySugarHouse online brand will stay the same for now. The official switch will see the venue take on the Rivers name, with the brick and mortar site to change.

The SugarHouse Casino is rebranding, set to become the Rivers Casino Philadelphia on October 29 th.

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